IDEA: Design Award Winners, 2008

The Bloomberg Terminal concept is a redesign of the existing computer system used internationally by financial professionals. Through redesign of both the hardware and software, this concept alleviates the mazelike navigation and dated aesthetic of the existing Bloomberg Terminal, which has provided a painful rite of passage for fledgling financiers. The concept design employs a simple, efficient interface defined by intuitive organization and display of information (micro to macro, left screen to right screen). It also presents customizable hardware for mobility and shared and personal use. A gaming feature tracks and displays the expertise of global users.